PHD continues to drive thought leadership on the subject of AI. Following on from the launch of Sentience: The coming AI revolution and the implications for marketing, PHD teamed up with author and founder of Wired magazine Kevin Kelly to explore the tech trends that will have a huge impact in the near future including AI, VR, Tracking (data) and filtering (personalization) in their latest work “Predestination – A marketing lens on the key tech trends shaping our future”.

In his op-ed, Avin focuses on dissects how Artificial Intelligence is already here, and writes “marketers should consider what data their brands need to be more accessible in an AI environment; how they can know their customers’ real behavior even more intimately; and how that knowledge can be used effectively to inform everyday decisions in the AI age.”

Read the full article in Advertising Age, here