Working with Resolution Media and Weber Shadwick, PHD leveraged a last minute opportunity to align the contentious Presidential debate on October 20th, with Excedrins powerful headache relief. The team launched a promoted trend on twitter and captured the mood of the nation with #DebateHeadache.

Bhaya shares with Campaign how the idea was born, and his number one lesson, “When you hit upon a great idea, act fast or someone else will run with it.”

Read 7 social media lessons in Campaign, here