Frederick Stallings

Chief Data & Analytics Officer, PHD U.S.

Frederick has extensive experience in digital innovation first spearheading the mainstream adoption of programmatic driven marketing and now leading the Marketing Science division at PHD. With technology transforming the way consumers interact with brands, he not only fosters the development of data adoption within the industry, but aims to deepen the relationships with brands who want to engage with consumers.

Leading an army of super-smart researchers, data experts and analytic visionaries he is responsible for defining PHD’s value proposition in the data landscape to develop and execute measurement, learning agendas and ad tech advancement for  clients like Delta Airlines, Mailchimp, GlaxoSmithKline and Volkswagen, all with the goal of harnessing the power of data to make the work even smarter.