The Smarties Awards celebrate the most significant work in mobile marketing campaigns from the past year, along with the talent and teams behind them.
PHD US and PHD Canada were shortlisted in five categories for work across campaigns with GSK and Yieldmo / Gap Inc. The PHD China team was also nominated for two Global awards for their work with Lifebuoy.
PHD is nominated in the following North America categories:
- Innovation, PHD US, GSK Abreva
- Mobile Search, PHD US, GSK Abreva
- Voice, PHD US, GSK Abreva
- Mobile Native, PHD Canada, Yieldmo / Gap Inc. / Athleta
- Mobile Video, PHD Canada, Yieldmo / Gap Inc. / Athleta
The further two Global nominations are in the following categories:
- Brand Awareness, PHD China, Lifebuoy
- Mobile Social, PHD China, Lifebuoy
Last year PHD China and PHD Hong Kong took home seven Smarties Awards for ‘Yasmin’s Sex-Ed Revolution’ and ‘ManulifeMOVE’ respectively.